Smart packaging is offering a whole host of ways for brands to inform, educate and entertain customers, but it isn’t without its pitfalls. That’s why in this edition of Asia’s Food Future: Industry 4.0, we look at the pros and cons of this emerging technology.
China, Korea and Japan are leading the Asia Pacific region and the rest of the world in the adoption of connected packaging and especially on-pack QR codes, according to Mintel’s recent Global Packaging Trends 2019 report.
China consumers regard a product’s country of origin, price, brand, and physical prevention measures such as tamper proof seals as the most trusted indicators in identifying authentic and safe foods, a group of researchers found.